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The exhibition examines saffron beyond its use as a spice, highlighting its fragrance, dyeing properties and medicinal value. It traces the Spanish saffron trade in the 19th and 20th centuries, when the route ran from western Spain to markets in Asia and the Americas, with Novelda serving as a key commercial hub for saffron grown in Castilla-La Mancha. Valencia also played a role in the cultivation and trade of the product, as shown by the former saffron exchange in the city, although the activity later declined. Through documents, photographs and trade-related objects, the exhibition also presents the boxes and containers used to ship saffron worldwide, many of them produced by merchants in Novelda and decorated with motifs adapted to each destination market.